Looking for Real Estate Investment Leads? Forget about “Email Marketing” – be honest, how many emails have YOU opened today that asked you to invest money or leave your details and YOU DID?!
Forget about “Cold-Calling” – again, how many times have YOU answered your phone and hung up after 5 seconds because you realised that someone is trying to ‘sell you something’?!
Forget about 3rd Party Lead Generating companies – these guys usually have a few hundred thousand leads in their database (which they typically buy themselves), and they sell it to 10-40 other investment companies within the 3-month period.
Still wondering why you’re struggling to generate new, high-quality, genuine leads?!
Facebook has 1.71bn active users, LinkedIn has 450m, and Twitter 350m users! All together they add up to 2.51bn users. Even if there is an overlap, then it’s only better for you because “cross-channel advertising” has been around for decades. From TV, to radio, to newspaper, billboards, etc…
There are so many opportunities and benefits from running a lead-gen campaign on Social Media. Just to give you a few: 1)You control your costs. No prepayments, No commitments, No contracts, No surprises. 2) You build your audiencefor your business, which you can then use in any way you like. Once you’ve acquired a few hundred page likes on Facebook, or followers on LinkedIn, they are yours to keep and you can put out your content for them to read, investigate and engage. 3) In the long run (maybe short) it’s much cheaper than buying leads from 3rd parties. You might get leads for as low as £1 – £3, if what you’re offering is attractive enough and you’re targeting the right audience. 4) It’s much quicker than an email campaign. Designing the emails, sending them out and waiting for people to open them (or not, as in most cases), takes time. Facebook ads appear in people’s news feed as they scroll up and down, they can’t ‘choose to not see it’.
Yes, you might not like the idea of having to shift your strategy and adapt to the changing world, and would rather stick to your current method of lead generation. However, we can guarantee you that sooner or later your will have to make that change, and the sooner that is the better.